exceptional

you are truly exceptional, own up!
yateou / ya-tour / "exceptional"
There is no one-size fits all when it comes to beauty and wellness
Mission

We, at yateou, are committed to empowering consumers by equipping them with CLEAN, TRANSPARENT and ETHICALLY-SOURCED resources so they intentionally and purposefully invest in their wellbeing. We believe when people feel good they look good and when they look good, they feel good. This cycle sparks a positive influence which ultimately translates to every aspect of their lives.

Our message is simple: everyone is valuable, everyone matters.

Yateou was created for everyone, especially underserved people groups, as a solution to the lack of safe and inclusive products in the market.

Rising consumer awareness indicates that people are looking for brands that are inclusive, transparent about the ingredients in the products and honest about wellness claims. All of our ingredients are 100% natural, vegan and cruelty-free which immediately eliminates the exposure to harsh chemicals and toxins that are concerning. Additionally, our unique application allows consumers to mix and match different ingredients to create products tailored to their unique hair, skin and wellness needs.