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Mission

At Yateou, we believe everyone is unique, and there's no one-size-fits-all in beauty and wellness. Our goal is to provide safe and inclusive products, especially for those who may have felt left out. We're all about community, doing good, and bringing innovation to personal care. Our mission is to support your well-being journey and empower you to discover the best version of yourself.

Invest in You

The beauty industry is in need of a major change. Many women feel left out, and the average woman uses 12 products daily, exposing herself to 168 chemicals. Some of these are linked to allergies, cancer, and reproductive issues.

At Yateou, we're here to revolutionize beauty. Our premium products, both ready-made and customized, contain 10 ingredients or less. We use recognizable, pronounceable ingredients, keeping our formulas chemical-free.

Do Good

Yateou is dedicated to ethical sourcing and sustainable practices, prioritizing social impact. Our ingredients and operations reflect our commitment to positive change. From day one, we've aimed to empower underprivileged communities, allocating 10% of profits to women's initiatives. By bridging the technological gap, we strive to uplift underserved communities in the US. Join us in our mission to make a positive impact on people and the planet.

Meet our Founder, Dayo

Hi everyone! Like many of you, I've had trouble finding products that really work for my hair and skin. Several years ago, I went through a tough time and started on a journey to take better care of myself. The market's toxic and exclusive products left me frustrated. So, out of that frustration, I began experimenting with different ingredients to create blends that addressed my personal care needs. That's how Yateou, which means "exceptional," came to be! I created it for myself and others who need a reminder that we're valuable and deserve products that are effective and won't harm us. I want to change how things are done in the beauty and wellness world and make it so everyone can invest in themselves. My goal is for our message of self-love and wellness to inspire you to live your best healthy life.