Meet Our Founder
Hello! I don't know about you but for me, it has always been a challenge to find products in the market that cater to my unique hair and skin needs. Remember that awkward quirky kid with the unfortunate hair and terrible skin? Yup, that was me! Lol. Understandably, I lacked confidence and pride in who I was because I was displeased with my outward appearance.
My self-care and wellness journey only started a couple years ago after experiencing alot of loss and heartbreak. In my recovery, I discovered I liked the person looking back at me in the mirror and I determined that person had earned the right to shine in all her natural quirky glory.

I wanted to take better care of myself by addressing some of the hair and skincare issues i've had throughout my life but I found the products in the market were very toxic and not inclusive so out of frustration, I started mixing and matching different ingredients to find the right blends for my personal care needs and yateou was born! I created yateou, which means exceptional, for myself and others who need the beautiful reminder that we are valuable and we matter.
I want to change the status quo in the beauty and wellness industry and contribute to building a world where everyone has the ability to invest in their well being; by creating a community and safe space for discovery and exploration my goal is to have a positive impact in people's lives.

My hope is that you are inundated by our message of self-love, self-care and wellness and ultimately, my friends, it all transpires to you living your very best life.